Misc: what make of automobile was pictured above the single word 'lemon' in a 1960 ad?

Questions

Company that made Atari games like Kaboom and Megamania?

Design tool for budding Gloria Vanderbilts?

Once scarce, pudgy dolls that came with their own birth certificates?

You coloured these and then watched them contract in the oven?

Introduced in Switzerland in 1938, the first brand of instant coffee?