tv/ movies: what was the name of steve martins character in "the jerk"?

Questions

In Paris, the McDonalds big 'M' is the only one in the world that is---------- , rather than yellow, it was thought that yellow was too tacky.?

In Paris, the McDonalds big 'M' is the only one in the world that is white, rather than yellow, it was thought that yellow was too---------- .?

In Washington D.C., no building can be built taller than the---------- .?

The ---------- E. Cheese franchise was created by Atari, a restaurant combining robotic?

The Chuck E. ---------- franchise was created by Atari, a restaurant combining robotic?