Misc: Which ice cream was advertised to the tune of It's Now Or Never?

Questions

Man who go to bed with --------------- wake up with smelly finger.?

He who ------ in another man's well often catches crab.?

Even the greatest of ----------- is helpless in middle of desert.?

He who eats too many --------, sits on toilet many moons.?

Man who lay -------- on hill not on level.?